John Sterling Ruth

Olympus Visionary

Olympus Visionary

John is a commercial photographer from Bethlehem, Pennsylvania.

John is a commercial photographer from Bethlehem, Pennsylvania.

About John

The thrill of creating incredible imagery, combined with early inspiration from his high school photography teacher, drove Olympus Visionary John Sterling Ruth from the quaint Pennsylvania town of Nazareth to the bustling city of Philadelphia over thirty years ago. Surviving on street pretzels and artistic passion, John studied photography in Philly and then returned home to the Lehigh Valley, where he made a name for himself as photographer, director and producer, known globally in the industry.

John’s studio began as a simple topfloor warehouse and has evolved into a two-acre complex housing a full-service production studio, making motion pictures and still photography for some of the most noteworthy companies in the world.

“My work involves intense physical movement, like shooting out the back of a car at 70 miles per hour capturing the movement of another vehicle. To master images like these, I need to shoot with a slow enough shutter speed to produce the visual feel of motion without rendering blurry images. The built-in 5-axis stabilization that I get with the OM-D lineup combined with image stabilization in the lens have transformed my results.”

When he’s not out working to build brand icons, John can be found wandering around any venue where antique automobilia can be found. This obsession spills over into the studio, where John keeps himself creatively motivated by filling every corner of his workspace with vintage motorcycles and memorabilia, a flair that you’ll see often manifests itself in his artistic style and vision.

The Olympus Visionary Program is Olympus America Inc.’s official program for its sponsored photographers. Olympus Visionaries consist of a select group of photographers from across the U.S. and Canada who represent a variety of photography genres, and offer varying years of experience and influence. From Pulitzer Prize-winning photojournalists to successful entrepreneurs to passionate creators who shoot and share their vision with their dedicated social communities, each has a unique point of view, an enthusiasm for Olympus products and the brand, a strong presence in the photography community, and best practices to share.

The Visionaries use their unique real-world experiences and technical expertise to inspire photo enthusiasts and professionals alike and embrace Olympus camera systems as their tool of choice for capturing and sharing their world in vivid detail. They provide product feedback in an effort to improve Olympus products, programs and services. They also represent Olympus by speaking at Photography Conferences, Photo Specialty Dealer Events, Tradeshows, and more.

For regularly updated content from all of the Olympus Visionaries, visit, and follow @getolympus on Twitter and Instagram. 
To inquire about membership in the program, please contact, and follow @getolympus on Twitter. For more information about the Olympus Visionary program, please contact Jennifer Colucci at

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