New Products

Check out the latest additions to Olympus' award-winning line-up. Featuring the latest technologies to capture your stories, many of these new products are available to order right now!
  1. Top Pick
    M.Zuiko ED 12-100mm f4.0 IS PRO

    M.Zuiko ED 12-100mm f4.0 IS PRO

    Weatherproof, High-Magnification Pro Zoom with Image Stabilization. SAVE $200 WITH OM-D or PEN PURCHASE!

    The M. Zuiko Digital ED 12-100mm f4.0 IS PRO lens is in a class by itself. It’s the only professional high magnification zoom to cover a 35mm equivalent 24-200mm focal range all on its own. This Micro Four Thirds lens features premium construction and superior glass to provide spectacular optical performance. Capture images with razor sharpness thanks to 5-Axis Sync IS, the world’s most powerful image stabilization system. Every inch of this lens is PRO: weatherproof construction, fast auto focusing and effortless control. Its broad focal length lets you shoot portraits, wide-angle, landscapes, and macro. One lens. Unprecedented versatility.
    (10)

    Starting At $1,299.99

    (10)
    Earn 2600 points
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  2. Sale
    M.Zuiko ED 25mm f1.2 PRO

    M.Zuiko ED 25mm f1.2 PRO

    Weatherproof, Fast & Sharp Pro Performance, 50mm Focal Length (35mm equiv.).

    The M.Zuiko Digital ED 25mm f1.2 PRO is one of the most versatile high-performing prime lenses ever manufactured. With its superior optical design, you’ll take stunning portraits, richly-detailed landscape shots, and high-quality everyday photography. It’s an ideal lens for creating images with beautifully defocused backgrounds and bokeh. You’ll also find professional features like Olympus’ most advanced lens coating, lightning fast high-precision AF, and convenient controls to ensure every shot is an amazing shot.
    (5)

    Starting At $999.99

    Regular Price: $1,199.99

    ($200.00 Savings!)
    Price Valid: 11/23/2017 12/02/2017
    (5)
    Earn 2000 points
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  3. Sale
    M.Zuiko ED 30mm f3.5 Macro

    M.Zuiko ED 30mm f3.5 Macro

    Lightweight & Easy-to-Use Fast-Focusing Macro. (Backordered)

    Start shooting from a new perspective. With the M. Zuiko Digital ED 30mm f3.5 Macro lens, you’ll have the imaging power to capture exquisite detail with exceptional clarity. Thanks to the best-in-class maximum magnification of 2.5x (35mm equivalent) both novice and pro photographers can easily capture the details of a delicate flower or the ornate metalwork on a piece of jewelry — anything that’s small— and create distinctive, impactful images. It’s compact to fit in your pocket and lightweight so you can travel anywhere. Best of all, the M.Zuiko 30mm Macro gives you the versatility to shoot portraits or even everyday snapshots. It’s the one lens that belongs in everyone’s camera bag.
    (7)

    Starting At $99.98

    Regular Price: $299.99

    ($200.01 Savings!)
    Price Valid: 11/23/2017 12/02/2017
    (7)
    Earn 200 points
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Capture your stories.