OUR DEVELOPMENT HISTORY & PHILOSOPHY

OUR DEVELOPMENT HISTORY & PHILOSOPHY

Creating Value through Functionally Beautiful Design

Creating Value through Functionally Beautiful Design

Value creation has always been an important mission in manufacturing cameras for Olympus.

Yoshihisa Maitani, the late father of the original OM and PEN series cameras said, "If it's not there when I go to buy it, I should make it," and created a never-before-seen compact, lightweight interchangeable lens camera system.

In photography, value is created in a way that cannot be measured simply by looking at camera specs. To create value, one must forge photographic opportunities and expand the field of possibilities for the photographer.

To achieve this vision, more than five years were spent developing the very first model in the OM series, the M-1 (OM-1). This uncompromising approach to development has been passed down through the generations and is still followed to this day.

OLYMPUS FOCUSES ON CREATING CAMERA DESIGNS THAT TRULY BRING JOY TO THOSE WHO LOVE CAMERAS.

The functional beauty of the design overflows in the details. By looking at an Olympus camera, you can sense a high level of reliability and performance. When handling the camera, you’ll notice that there are no unnecessary components.

The "Delta Cut" of the OM series is made as compact as possible for a design and shape that perfectly conforms to your hand.

By keeping the height of the PEN and OM short and giving them a low center of gravity, their design conveys a sense of personality and strength despite the compact size

Our commitment to design continues. Currently, Olympus develops and manufactures the OM-D and the Olympus PEN with not only functional value as a device to capture every moment, but with emotional value as well.

ZUIKO LENSES

ZUIKO LENSES

A Legacy of Optical Excellence

A Legacy of Optical Excellence

Olympus lenses have a long history of excellence – continually pushing the envelope of lens technology and performance. “Zuiko,” taken from Japanese kanji characters means “light of the gods.” Since 1935, that inspiration of illumination and invention has guided decades of legacy to create the brightest, lightest, smallest lenses without sacrificing picture quality. Olympus has innovated across industries – from microscope to medical instruments cameras – with incredible optics as the common thread.

In the 1960’s, the golden age of film, Olympus created the world’s first and only half-frame SLR – the super compact Pen F. It boasted an impressive lineup of 20 interchangeable lenses. The next innovation came in 1972 with the full size 35mm OM system. The pioneering OM lineup of lenses had the versatility and power to photograph anything from the cosmos to bacteria.

With the debut of Zuiko Digital lens in 2003, Olympus designers, unfettered by the limits of traditional film thinking, created the first-ever purebred digital camera system. This groundbreaking format – the Four Thirds system – combined powerful technology and the guiding Zuiko spirit. Unlike film lenses, these designed-for-digital lenses were able to carry more light and higher resolutions into the very corners of the image.

In 2009, Olympus introduced another purely digital format, the Micro Four Thirds system. Proudly carrying the Zuiko name, these compact masterworks are packed with our most advanced lens technology.

Olympus continues to forge whole new worlds in optics, making the impossible, again and again.

A CHALLENGING SPIRIT OF INNOVATION

A CHALLENGING SPIRIT OF INNOVATION

To create something truly original and produce additional value, Olympus has continuously taken on the challenge of innovating new technologies.

To create something truly original and produce additional value, Olympus has continuously taken on the challenge of innovating new technologies.

The first half-frame film camera, the Olympus PEN was released in 1959 and triggered a camera boom that lasted through the 60s and 70s with its compact mix of innovative ideas and amazing image quality. The legendary PEN-F series, born in 1963, was the world's first half-frame SLR.

WORLD'S FIRST TTL DIRECT LIGHT METERING SYSTEM

In 1975, the OM-2 brought with it the world’s first TTL Direct Light Metering System. This enabled TTL metering when shooting with the flash, a previously impossible feat, bringing this ideal metering method to the SLR. In 1983 the OM-4 was equipped with Multi Spot Metering, achieving optimal exposure on high contrast subjects that the traditional AE metering system had difficulty obtaining.

The Olympus Infinity, introduced in 1986 was the world's first fully automatic compact camera with waterproof construction. This feature was utilized from 1991 to 2003 for the popular Stylus series, carried down to the waterproof Tough camera series, and has made its way to the OM-D series today.

When joining the DSLR interchangeable lens market in 2003, Olympus developed the Dust Reduction System to solve the problem of dust sticking to the imaging sensor surface, which is the most vital part of the SLR. It was very popular with professional photographers.

In 2006 a full-time Live View function was added to an interchangeable lens DSLR camera for the first time, allowing photographers to use their LCD screen to preview and compose an image before capturing a photo. When combined with the tilting monitor found on several of our DSLR’s it made high and low angle shooting easier, expanding the range of photographic expression.

Soon after, more advanced technology was introduced in our DSLR, PEN and OM-D series cameras. Art Filters digitally reproduced special processing and lens effects in photos, while in-body 5-Axis Image Stabilization removed most types of camera shake. These innovations demonstrate Olympus' commitment to continue developing new functions and technologies for achieving the best possible image quality and empowering photographers to capture their stories.

Capture your stories.